To live in data is to be incessantly extracted from, to be classified and categorized, statisti-fied, sold and surveilled. Data (our data) is mined and processed for profit, power and political gain. Our clicks and likes and footsteps feed new digital methods of control. In this talk Jer will propose a variety of answers to a crucial question of our time: how do we stop passively inhabiting data, and become active citizens of it?