The New Frontier of Data-Driven Price Optimization - He Wang

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In practice, firms are often faced with pricing challenges including high demand uncertainty, limited inventory, and restrictions to conduct price experimentation. In this talk, I will discuss models and algorithms that combine machine learning and price optimization. The key idea of these algorithms is to use real-time sales data to improve pricing decisions. I will report simulation and field experiment results that show significant revenue improvement using these methods.

https://mediaspace.gatech.edu/media/wang/1_fk4nvu4m

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The New Frontier of Data-Driven Price Optimization - He Wang

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