Digital technologies have increasingly begun to permeate the driving experience in recent years to support continually increasing information and cognitive needs associated with driving and non-driving activities in the car. With recent pilot projects like Waymo, Uber, and Tesla, we can anticipate that autonomous driving technology will have a significant impact on accelerating the transformation of automobile interface in its more than one hundred years long history. As the technology matures, and initial public enthusiasm wanes, designing a better user experience within this new mode of travel will be of critical importance for our future. In this talk, we examined the user experience issues that will arise with the introduction of autonomous driving including the attention-activity changes and related design considerations. We then discuss current disciplinary-specific design methodologies and introduce a more comprehensive approach to the design space to optimize the opportunities for user interaction with examples to meet the changes in the vehicle and the associated transportation service.
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