Blake Brannon - The Evolving Landscape of Privacy, Technology and Data Governance

Why are all your favorite websites asking you to accept cookies? Why should you use and trust facial recognition software at the airport to help you get through security? How are businesses using your personal data to innovate new cures for complex health challenges? What does it all mean for humankind and the sharing of data?

In recent years, the processing of personal data, transparency requirements, and automated decision making has become more heavily governed by an increasing number of global and local privacy laws and regulations. Specifically, the EU’s General Data Protection Regulation (GDPR) went into effect in 2018 and since then, California, Colorado, Virginia, India, China, Brazil, Japan, South Korea, and Canada are actively updating their data protection and usage policies across commercial and public sectors. At the core of it all is a growing set of societal expectations for data privacy and governance.

The companies that meet consumer privacy expectations are also those building out bigger and bolder data strategies. Why? Because they recognize that proper and ethical use of data equates to customer and investor loyalty, which in turn creates a competitive advantage and an increase market capitalization.

Simply put, doing what’s right for consumer’s privacy does not have to be at odds with using more data. It just means you need to show the value exchange for this data, and ensure consumers that their information is being protected. This is why privacy enhancing technologies and operational processes are fueling the future for how organizations will use and govern data usage.

In this session, you will learn about the current landscape of emerging privacy, data governance and localization regulations . We will discuss how organizations are implementing privacy enhancing technologies to safely expand their use of data while respecting individual’s personal data rights.