Playdate — a tiny, yellow, handheld game console — made a bigger splash than its creators envisioned when it was announced this past May. Relying on a combination of old tech (a 1-bit black-and-white display), new design (from Sweden’s renowned Teenage Engineering) and some just-plain-weird ideas (a side-mounted crank as a game controller), software maker Panic Inc. hopes that Playdate can carve itself a niche in a video game marketplace where giants dominate. The story is still in-progress — Playdate won’t be released until next year — but Greg Maletic, Panic’s Director of Special Projects, will give you an insider’s peek at the decisions that have driven Playdate’s conception, design, manufacture, and marketing.