This talk motivates a more human-centric wave of AI, dubbed Contextual AI.  Contextual AI does not refer to a specific algorithm or machine learning method - instead, it takes a human-centric view and approach to AI. The core is the definition of a set of requirements that enable a symbiotic relationship between AI and humans. Adobe is at the forefront of this new wave enabling creatives to leverage and interact with AI more naturally during the human creative process. We will illustrate what Adobe is doing in the space with a number of examples, including deep learning for content understanding and neural stylization, and demos of Adobe’s Creative Assistant.